🔥 Seeking Clarity No.8

Landing Pages, Storytelling, and Prestige 8.21.21

Hello friends! Welcome to Seeking Clarity. My name is Sean Cheng and I’m a student at Swarthmore College. Each issue, I bring you a thoroughly researched essay on an interesting topic along with insightful reads from around the Internet. Let’s seek clarity together.

All my past essays can be found here.

Follow me on Twitter @seancheng_ where I curate more lessons on mental models and startups from leading entrepreneurs, VCs, and writers.

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✅ What’s Inside:

1. Monthly Essay - Landing Page Design: How marketers rewrite product landing pages to increase conversions.

2. What I’ve Been Reading - Storyworthy

3. Twitter Find of The Month - The true issue of a prestige-driven life

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📝 Landing Page Redesign

The conversion rate on a product landing page can make or break the profitability of a business. High conversion rates lead to lower customer acquisition costs and improved unit economics, while low conversion rates mean you likely won’t be in business for much longer.

Part of a growth marketer’s job is improving these landing pages to optimize for conversions. Whether it’s rewriting copy, changing up the size of buttons, or inserting eye-catching photos, they’ll do anything to get you to sign up.

Recently, I was hired to help optimize the landing page of a career prep product. I’ll be covering what I did and the rationale behind each of the changes I made.

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📚 What I’ve Been Reading

• Storyworthy - Book on how to become a better storyteller written by a Moth champion

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🐦 Twitter Find of The Month

Johnathan 𝒶𝓉 𝐿𝒾𝓂𝒷𝑜 @JohnathanBi

Short and impactful speech on the dangers of chasing prestige ... by a Rhode Scholar (boooo) of all people. "What bothered me about the prestige driven life wasn't how much wrong there was, but the absence of right."

youtube.comAdam Mastroianni on his Rhodes ExperienceAdam (Ohio & St Cross 2014) won a competition to speak at the Going Down Dinner 2015 about his time as a Rhodes Scholar.

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🙏 Thank You

If you enjoyed Seeking Clarity, it would mean the world to me if you shared it with a friend or two.

Feel free to also send me your thoughts on my writing or any interesting reads you’ve come across as well! You can reach me by replying to this email or by DMing me on Twitter. I read every single message I receive.

Wishing you the best,

Sean