🔥 Seeking Clarity No.4

Marketing Psychology, Deliberate Practice, and Low Value Decisions 4.21.21

Hello friends! Welcome to Seeking Clarity. My name is Sean Cheng and I’m a student at Swarthmore College. Each month, I bring you a thoroughly researched essay on an interesting topic along with insightful reads from around the Internet. Let’s seek clarity together.

All my past essays can be found here.

Follow me on Twitter @seancheng_ where I curate more lessons on mental models and startups from leading entrepreneurs, VCs, and writers.

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Photo by Greg Rakozy on Unsplash

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✅ What’s Inside:

1. Monthly Essay - Marketing Is More Than Posting On Social Media: Learn the psychological strategies professional marketers use in their campaigns

2. What I’ve Been Reading - How To Deliberately Practice

3. Twitter Find of The Month - Eliminate Low-Value Decisions

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🔎 Marketing Is More Than Posting On Social Media

Most people are aware of the different types of marketing channels (i.e. Billboards, online advertisements, SEO, social media posts, etc). These are obvious because we encounter them every day.

But few people understand the psychological strategies of marketers. People who think they’re doing marketing for their event, club, or organization, settle for posting on Instagram and Facebook and calling it a day.

At its core, marketing is the understanding of human psychology and behavior. Like a sniper, master marketers laser in on your needs, insecurities, and wants, then shoot their solution at you right when you need it.

I’ve spent the past 6 months working with top growth marketers at some of the fastest-growing startups in the country. Here are three psychological frameworks I’ve learned on how you can take your marketing efforts to the next level.

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📚 What I’ve Been Reading

• The Ultimate Deliberate Practice Guide: How to Be the Best - Comprehensive guide on the different types of practice, how to facilitate deliberate practice, and other hacks on becoming the best.

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🐦 Twitter Find of The Month

Sahil Bloom @SahilBloom

Eliminate Low-Value Decisions Mark Zuckerberg is famous for having only one outfit in his closet. While an extreme example, there is a lesson here: Eliminate decisions that require energy but do not create commensurate value. Redeploy that energy into high-value decisions.

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🙏 Thank You

If you enjoyed Seeking Clarity, it would mean the world to me if you shared it with a friend or two.

Feel free to also send me your thoughts on my writing or any interesting reads you’ve come across as well! You can reach me by replying to this email or by DMing me on Twitter. I read every single message I receive.

Wishing you the best,

Sean